My CV.
I enjoy marketing as a whole. I don't believe that everything can be saved with just one tool, and the center of my marketing universe is the customer experience.
I am currently adding UX design to my marketing knowledge. I am experienced in marketing strategy and it´s execution across online and offline channels. Though I have to admit, I prefer digital marketing.
Also… I believe that every decision should be supported by data and the process is never ending circle of evaluating and improving the strategy.
Experience
"Veronika was reliable, independent and learned the company's business very quickly. Thanks to this I could rely on her, put her in charge of marketing for our tourism sector and trust her as my representative in my absence."
Ing. Michal Netolický, Marketing Director and Member of the Board of Directors
Marketing plans and strategy
Budgets planning and allocation of funds, choice of main communication line and selection of channels. Monitoring deadlines.
Analytics and pricing
Monitoring website traffic, demand and sales, data evaluation, price adjustment, proposal creation (packages, events) to support sales.
Mailing
Mailchimp, Sendinblue. Contacts acquisition, segmentation, creation of newsletters, evaluation using Google Analytics and other analytical tools.
Web
Web content management, copywriting, link-building, interface architecture, creation of microsites for campaigns. Development - entering new functions for the online sales of ski passes, deploying online reservations and payment gateways, commissioned the creation of a new website.
Team work
Co-working with graphic designer, online specialist, PPC specialist, PR specialist. Ensuring the running of the department during the director's absence.
Grafics
InDesign - brochures updates, data preparation for grafic designer, copywriting
Social
PPC adds on social networks, FB and IG content management, influencer marketing.
On maternity leave since 2020.
Skills
Office skills
World (formatting, templates)
Excel (financial plans, lists, contingency tables, graphs)
PowerPoint
Outlook
OneNote
Graphics
Figma (autolayout, components, prototyping)
Adobe InDesign (posters, brochures)
Adobe PhotoShop (basic photo adjustments)
Online skills
Basics of HTML
Facebook Business Manager |
Hoot suite | Buffer
Google Ads | Analytics
Tag manager
Mailchimp | Sendinblue
Framer | Wix | Squarespace |
Soft skills
Driving licence B
Organization skills
Hard learner
Team player
Thoroughness
Communication
Emphaty
Creativity